Leadspicker

Overview

An AI-driven B2B platform automating lead generation and multichannel outreach needed a marketing site that matched its product's ambition — large, comprehensive, and visually compelling across many pages.

The challenge

Two constraints shaped the work: minimal initial client direction, and a palette restricted to two colors plus white. Keeping visual variety across 50 pages required creative problem-solving beyond the usual toolset.

The solution

The color limitation became an opportunity. Custom illustrations in Adobe Illustrator served as the primary visual differentiator across sections, and scroll-triggered animations added movement and interest without relying on color — creating an intentional, distinctive brand system.

Outcome

• 50-page Webflow site within strict color constraints
• Custom illustration system maintaining distinctiveness
• Scroll animations enhancing engagement across sections
• Comprehensive SEO optimization throughout
• Ongoing client collaboration following the project