Mano Klima
A modern web presence for an HVAC business built to generate leads
- Webflow
- Local Business
- Lead Gen
Overview
Mano Klima provides air conditioning and HVAC services. The company needed a contemporary digital presence to improve local search rankings and turn visitors into quote requests. Their prior website was outdated technically and aesthetically, and generated little business.
The challenge
HVAC websites live or die on two things: ranking in local search, and converting those clicks into phone calls or form submissions. Most competitors rely on identical stock technician imagery, generic descriptions, and hard-to-find contact options. The brief demanded professional aesthetics without sacrificing conversion.
The solution
A minimalist, service-centric design in Figma emphasizing a clear hierarchy of services, service areas, and reasons to get in touch. Quote requests appear prominently throughout — always one interaction away. Service sections use location-focused content for local SEO, and Webflow lets the client manage seasonal offerings independently.
Outcome
- Lead-focused hierarchy with continuous contact prompts
- Local-SEO-optimized service pages
- Webflow CMS for content flexibility
- Mobile-responsive design for local search audiences
User Journey Analysis
Actor: Homeowner whose AC unit stopped working in summer
Googles 'klíma szervíz Budapest' on their phone — scans 3 sites quickly
Mobile-first critical — 70%+ of local service searches happen on mobile under time pressure
Finds Mano Klima — professional presentation, clearly local
Above fold: service types + service area + phone number visible without a single scroll
Confirms Mano Klima covers their area and services their AC brand
Service area section content-indexed by neighbourhood name for local search visibility
Reads about the team and checks whether they seem legitimate
Team section with real names and certification photos — no stock imagery of anonymous technicians
Calls directly from mobile — doesn't bother filling out a form
Click-to-call is the primary CTA on mobile — placed in 3 locations including sticky header
UX Artifacts
Local Service Lead-Gen Hierarchy
- Priority 1
- Phone number — click-to-call above fold and in sticky mobile header
- Priority 2
- Service area map — confirm coverage before investing time reading
- Priority 3
- Service type confirmation — can you fix my specific brand / issue?
- Priority 4
- Credibility signals — certifications, real team photos, years in business
- Priority 5
- Quote request form — for non-urgent and B2B inquiries only
Visitor Intent Mapping
- Urgent intent
- 'AC broken now' → Phone CTA prioritized, no friction
- Research intent
- 'Best HVAC installer' → Service pages + team credibility section
- Price-check intent
- 'AC installation cost' → Pricing range + quote form
- B2B intent
- 'Office HVAC service' → Dedicated business section + formal inquiry form
- SEO coverage
- Each intent type has a dedicated landing page with local area qualifier
next frame →
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