Standup Republic
End-to-end platform for Germany's stand-up comedy scene
- Product Design
- Mobile App
- SaaS
Overview
A full-stack digital ecosystem that transformed how stand-up comedy events are organized in Germany. It connected promoters, comedians, and audiences while replacing manual spreadsheets and cash workflows with integrated systems.
The challenge
Three distinct user types — comedians, event promoters, and ticket buyers — each needed a tailored experience within a single coherent product, with different goals and workflows.
The solution
We created separate journeys for each role: comedians got an application flow with ranking and payout dashboards; promoters got event publishing tools with real-time analytics and Eventim integration; ticket buyers got a mobile-first purchase and QR-validated entry system. An admin layer unified everything, and native iOS and Android apps followed the web MVP.
Outcome
- Three distinct user roles from one unified Figma system
- Complete ticketing with digital wallet and QR entry
- Automated VAT and transparent comedian payouts
- iOS & Android apps launched within 3 weeks of MVP
User Journey Analysis
Actor: Stand-up comedian applying to perform
Hears about Standup Republic from another comedian in the scene
Comedian-first landing page leads with show listings — not platform features or sign-up prompts
Creates profile with bio, video reel, and experience level in under 10 minutes
Profile structure mirrors what promoters need to evaluate — not what comedians instinctively want to share
Applies to open spots at upcoming shows with a single click from their profile
Application flow reuses profile data — no re-entering information per show
Waits to hear back — checks transparent status indicator
Four-state system (pending / shortlisted / confirmed / declined) eliminates inbox anxiety and follow-up emails
After the show, receives automated payout with a transparent VAT breakdown
Automated invoicing eliminated all financial administration — comedians focus on performing
UX Artifacts
Multi-Role User Map
- Comedian flow
- Apply → Perform → Get paid — self-service, transparent status at each step
- Promoter flow
- Create event → Review applicants → Publish tickets → Monitor analytics
- Ticket buyer flow
- Browse shows → Buy → Receive QR code → Attend
- Shared surface
- Event page — same URL, different CTA per role (apply / manage / buy)
- Admin layer
- Full oversight across all three roles without entering role-specific flows
Ticketing System Architecture
- Steps to purchase
- 4 steps: select show, fill details, pay, receive QR
- Payment methods
- Card, Apple Pay, Google Pay
- Entry validation
- QR scan at door — no paper printing required
- Payout automation
- Comedian share calculated + disbursed post-show + VAT document generated
- Eventim integration
- Ticket inventory synced bidirectionally in real time
next frame →
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