Zicer

Overview

Zicer serves Bosnian users through an app whose interface had grown organically without a coherent UX strategy, leading to unclear flows and inconsistent patterns.

The challenge

The product lacked user-centered design fundamentals. Features were difficult to locate, task flows were unpredictable, and users completed actions accidentally rather than intentionally.

The solution

We ran task-based testing sessions to identify friction points, rebuilt the information architecture from foundational principles, developed a new visual system aligned with the restructured IA, and created a Figma component library for scalable handoff.

Outcome

• Improved task completion across core user journeys
• Clearer overall product experience
• Visual system and components the dev team could extend
• Developer-ready handoff with documented interaction specs