← All work
Frame 387 / Persuava

Persuava

Redesigning an AI content platform that went on to raise VC

  • SaaS
  • AI
  • E-commerce
  • CRO
  • Email Design
Persuava — Redesigning an AI content platform that went on to raise VC

Overview

Persuava is an AI content generation platform for e-commerce marketers — high-converting product pages, email campaigns, ad copy, landing pages, and advertorials at scale. The redesign simplified the core workflow while expanding features into a complete content lifecycle ahead of VC fundraising.

The challenge

The existing product lost users during onboarding. Generating a single piece of content required 36 sequential steps, so most new users abandoned before reaching any value. The interface failed to show arriving marketers what the platform could actually do.

The solution

We collapsed the core workflow from 36 steps to 5 on a single screen, and rebuilt the dashboard as a Notion-inspired workspace. New features included modular email templates, a landing-page builder with A/B variant generation, an advertorial flow, and an AI audience generator — plus a 100-page Webflow marketing site built in parallel.

Outcome

  • Onboarding cut from 36 steps to 5
  • MVP delivered in 5 weeks
  • 6 content output types designed
  • 100+ marketing pages shipped
  • Outcome: venture capital funding secured

User Journey Analysis

Actor: E-commerce Marketing Manager

Discovery

Finds Persuava via ad — skeptical of yet another AI writing tool

Hero immediately shows output types and live previews, not a list of features

Sign-up

Creates account with 3 fields, no credit card required

Zero-friction entry reduces top-of-funnel drop-off before any value is demonstrated

First attempt

Navigates 8 screens and 36 form fields to generate one product description

Friction audit identified 36 unnecessary sequential steps — collapsed to 5 inputs on a single screen

Value moment

Generates first product description in under 90 seconds on the redesigned flow

Single-screen workflow with live preview replaced the multi-step wizard entirely

Habit

Returns daily, scales to 20+ content outputs per session

Notion-inspired workspace with content history enables repeated use without re-learning the interface

UX Artifacts

Onboarding Friction Audit

Previous step count
36 sequential steps across 8 screens
Primary failure point
Step 14 — audience configuration wizard
Post-redesign step count
5 inputs on a single screen
Screens involved
8 → 1
Estimated task-completion lift
~60% based on moderated test sessions

Feature Prioritisation Matrix (MVP Scope)

Must have
Single-screen content generator + email template builder
Should have
Landing page builder with A/B variant generation
Should have
Advertorial flow — high-value segment differentiator
Nice to have
AI audience generator — shipped post-MVP
Deferred
Brand voice training — scope risk for 5-week deadline

next frame →

Eldelia

An AI companion app that keeps seniors connected, confident, and cared for